Công trình khoa học của giảng viên SIU tháng 05, 06-2020
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1
TS. Nguyễn Hoàng Tiến
Impacts of Leadership Empowerment on Psychology and Work Outcomes of Employees at Financial Institutions in Ho Chi Minh City
Đăng tạp chí
INTERNATIO¬NAL JOURNAL OF ADVANCES IN MANAGEMENT AND ECONOMICS
ISSN : 2278-3369
Tác giả chính
Abstract: This study focuses on determining the impacts of Leadership Empowerment (LP) on the Psychological Empowerment (PE) and Work Outcomes (WO) of employees at financial institutions in Ho Chi Minh City. Based on the investigation forms of 361 employees working at financial institutions in Ho Chi Minh City, statistical methods, reliability assessment of Cronbach’s Alpha scale, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation model (SEM) are used for the analysis. The results show that the LP positively affects the PE and WO of employees, and the PE positively affects the WO of employees.
2
TS. Nguyễn Hoàng Tiến
Digital marketing strategy of GUMAC and HNOSS in Vietnam fashion market
Đăng tạp chí
International Journal of Multidisciplinary Education and Research
ISSN: 2455-4588
Tác giả chính
Abstract: This article will analyze and compare the online marketing strategy of two formidable competitors in the fashion industry in big cities of Vietnam such as Hanoi and Ho Chi Minh City. It is the dynamism that has made these two companies leading the market in online marketing and business campaigns to boost sales and promote the brand. The results of the analysis will be a guideline for domestic fashion businesses to develop and follow this model.
3
TS. Nguyễn Hoàng Tiến
Analysis of Starbucks’ entry strategy into Vietnam market
Đăng tạp chí
International Journal of Multidisciplinary Education and Research
ISSN: 2455-4588
Tác giả chính
Abstract: Starbucks is one of the international F&B groups to enter the Vietnamese market at the latest while other competitors have been present and successfully doing business in this market. This article re-analyzes a new and cautious market penetration strategy like Vietnam in recent years and tries to answer whether such a slow and reliable strategy will ensure great success for Starbucks in the future.
4
TS. Nguyễn Hoàng Tiến
Talent attraction strategy of Samsung Vietnam
Đăng tạp chí
International Journal of Advanced Research and Development
ISSN: 2455-4030
Tác giả chính
Abstract: At Samsung, people are always considered the most important factor. Therefore, Samsung always pays special attention to training programs, developing human resources with the goal that each Samsung employee is not only good at expertise, but also has a broad cultural and social knowledge. To do that, Samsung has focused on building a variety of training programs, not just for new employees, but for all employees at all levels throughout the company. The training content also aims to provide knowledge and skills suitable to the company’s production and business activities, and to keep pace with the development trend of the society. As a result, those training programs have solved the human resource difficulties Samsung has encountered. Evidence is that Vietnam has become Samsung’s largest manufacturing base globally, with more than 33% of Samsung phones being manufactured here. This can also be considered a major contribution of a foreign corporation in the process of training human resources in Vietnam, when the domestic education system has not met the demand. In addition to contributing to job creation, investment attraction, and economic restructuring in Vietnam, Samsung also contributes to the development of high-quality human resources in Vietnam. Besides attracting talent is a matter of concern for many businesses. At Samsung Vietnam, attracting talents is also one of the important issues in human resource management. However, attracting talents is not merely building policies to attract employees. It is also the deployment of activities to promote those values to outside workers to know better, to be aware of the company’s policies and regimes.
5
TS. Nguyễn Hoàng Tiến
Situation of training logistics human resources in Vietnam and development solutions
Đăng tạp chí
International Journal of Multidisciplinary Education and Research
ISSN: 2455-5746
Tác giả chính
Abstract: International business includes many fields such as international investment, logistics and international transportation, international payment, international marketing, international trade contract making and delivery, freight forwarding, import and export, import and export insurance, import and export transport, international business law. Regarding logistics, Vietnam’s human resources are still young and weak. Moreover, training and development in this area are lacking professionalism. This article presents the current situation of human resources and the training of human resources in the logistics field and from there, offers development solutions to further promote this fledgling industry of Vietnam.
6
TS. Nguyễn Hoàng Tiến
Analysis of McDonalds’ entry strategy into Vietnam market
Đăng tạp chí
International Journal of Advanced Research and Development
ISSN: 2455-4030
Tác giả chính
Abstract: McDonalds is one of the international F&B groups to enter the Vietnamese market at the latest while other competitors have been present and successfully doing business in this market. This article re-analyzes a new and cautious market penetration strategy like Vietnam in recent years and tries to answer whether such a slow and reliable strategy will ensure great success for McDonalds in the future.
7
TS. Nguyễn Hoàng Tiến
Human resource development strategy of Ton Duc Thang University to improve its position on the international rankings
Đăng tạp chí
International Journal of Advanced Education and Research
ISSN: 2455-5746
Tác giả chính
Abstract: Vietnam is a rapidly developing country in many fields, including higher education. Vietnam has more and more universities in the top 1000 on the international rankings, typically Ton Duc Thang University. Ton Duc Thang University has made a remarkable advancement compared to other universities in Vietnam. The secret of that promotion lies in the school’s human resource development strategy. This article will present Ton Duc Thang University’s human resources development strategy as a model for other universities in the country and in the region to consult and learn.
8
TS. Nguyễn Hoàng Tiến
Current state of human resource of International Universities in Vietnam
Đăng tạp chí
International Journal of Multidisciplinary Research and Development
Online ISSN: 2349-4182, Print ISSN: 2349-5979
Tác giả chính
Abstract: The model of international university is very developed in Vietnam in the open period and economic integration today. The secret of success of the international university model compared to other university models is that the development and diversification (internationalization) of human resources to improve the quality of training and academic reputation for home school. This article will present the current situation of human resources and development solutions so that international universities in Vietnam will truly become the leading university in the national university system, attracting international students from many countries in the region and around the world.
9
TS. Nguyễn Hoàng Tiến
Comparative analysis of business strategy of Vinmart+ and Familymart convenience stores in Vietnam
Đăng tạp chí
International Journal of Multidisciplinary Research and Development
Online ISSN: 2349-4182, Print ISSN: 2349-5979
Tác giả chính
Abstract: Vietnam’s economy grows at an annual rate of 7%. This has led to the growth and attractiveness of the retail sector and especially the convenience store model in this country. Familymart and Vinmart are two big players in the retail industry on a micro scale, which is a convenience store on the Vietnamese market. The comparative analysis of the business strategies of these two businesses will also provide valuable experience for foreign businesses wishing to join the segment of convenience goods in Vietnam and both domestic businesses that want to start a business in line with this business model.
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